Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, UI/UX for web sites, and other visual design tools.
Willingness to work hard to achieve company & commitments.
Good communication skills, good team player and committed to the organization.
Up-to-date experience with international web protocols, standards, and technologies.
Have a great understanding of the latest graphic design, trends, practices, and processes.
Should able to conceptualize and creative design based on the requirements.
Solid understanding of UX and UI design with an emphasis on maximizing usability.
Is self- motivated and keeps a positive and professional approach towards management.
Conceptualize and Design the creative and engaging user interface for websites and e-commerce portals.
UI designed should be according to the requirements, target audience and latest design trends.
Should keep himself/herself updated with the latest design trends.
Should have thorough knowledge about UID. (User Interface Designing) and practical experience in creating visually appealing user interface designs, website designs and converting them to quality table-less HTML(Pixel Perfect).
Internet Marketing and User Experience Analyst, a professional who is responsible for analyzing and optimizing the performance of marketing activities including the user experience/conversion optimization, paid marketing campaigns, SEO/SEM, content marketing etc.
Must be willing to learn about Digital Marketing and User Experience Optimization.
Ability to coordinate & manage simultaneous data analysis requests of varying size & scope.
Ability to capture & document business & reporting requirements from multiple sources.
Self-starter with the ability to streamline functions and passion to learn and grow
Must possess excellent communication, presentation skills and be comfortable interacting with senior level management.
Analyze the marketing assets (web pages, landing pages, mailers, promotion materials etc.) for its performance against distribution, visibility, CTR, user engagement, conversion and other qualitative and quantitative variables and share recommendations for improving the performance on regular basis.
Plan and execute the online marketing components for lead gen including effective landing pages and email templates
Performance Analysis of Marketing Activities and presenting the weekly/monthly reports with useful insights and suggestions for improvements. Explore and recommend new marketing strategies in line with our organizational goals.
Traffic Quality, Behavior Analysis and Conversion Analysis and Reporting on regular basis and share suggestions for improvement. Devising strategies to drive online traffic to the business websites and Improve Leads Generation.
Analyse, Define, Implement, Audit, Refine processes related to Monthly Goals/Targets, Marketing/Promotion Campaign Specific Goals/Targets, Project Team Structure, Tasks Assignment, Performance Evaluation at Project Level and Individual Team Member Level.
Keep the concerned seniors and department heads updated about - what are strengths of each marketing team member and where marketing team member needs training. Plan, Schedule, Monitor, Audit the training sessions being conduct in Marketing Department.
Monitor competitors’ strategies for Digital Marketing, Online Branding and Lead Generation and Evolve/Revise own strategies to maintain an edge over them.
Evaluating customer research, market conditions and competitor data; sharing recommendations and action plan.
Work closely with content team, suggest topics which can be covered to improve engagement and spread awareness about products and services.
Secondary Job Responsibilities:
Analyze products and suggest UX & functionality related updates